+Check out the infographic below for a breakdown of major endorsements
+Adidas made headlines by offering James Harden $200m to hoop in the three stripes
+Nike dominates sponsorship spend but Under Armour has big names signed at cost-effective deals
Adidas offers the Bearded One
Adidas has a sagging basketball presence despite sponsoring some big names over the years like Tim Duncan, Kevin Garnett, Dwight Howard, and Derrick Rose. They tried to make a splash by offering the 25-yr-old Harden $200m in a deal they may or may not have realized would pay him until he’s 39 years old(!).
Nike is king; Under Armour now #2 in hoops
While it’s no surprise that Nike spends the most on annual sponsorships, the totals are staggering (see graphic below – per Sports Business Journal, Nike spends $6.2b while Under Armour spends $392m). Under Armour’s total spend is the equivalent of a rounding error for Nike.
However, Under Armour has one thing that Nike doesn’t: Steph Curry. And you won’t see him on the list of highest annual endorsements – after Nike offered him $2.5m/yr, it failed to match when UA offered just under $4m. Since then, Curry has won the NBA MVP and catapulted Under Armour into #2 on the list of basketball shoe sales. Some positive ROI indeed.
Source: Total Sportek, Sports Business Journal
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