What is Primer Sports?
+Primer Sports exists to help you enjoy following and talking sports. Our goal is to give you great material to use in sports conversations – without an overflow of information
+We deliver an e-mail newsletter each M-W-F that breaks down the biggest news, trends, and fun facts, along with website special features (like event previews, analysis of relevant issues)
+Along the way we’re also going to have a little fun, but no clickbait, trash journalism, or annoying and intrusive ads
Who is it for? (or, for whom is it? What a weird grammar rule)
+Primer is for professionals who talk about sports with coworkers, friends and family – people who want to be in the know on stories worth discussing, ready to chime in with a timely question or fun fact
I already read ____, how is this any different?
We filter to only cover impactful stories, and deliver content that doesn’t require you to set aside your whole morning to get smart. Primer is distinct for its:
+Editorialized voice – we highlight why stories are worth talking about, and pepper in a dash of subjectivity
+Brevity – get what you need in 5 minutes or less
+Accessibility – written to deliver the back story along with the newsworthy update
Who is running this bad boy?
Primer Sports was founded by Andrew Faircloth and Brent Macon, two former management consultants (Bain and McKinsey, respectively) from Atlanta by way of UNC. We’re both on Instagram.